Web products builtto survive theirsecond year.
I'm Alfian, a frontend and full-stack developer in Indonesia. Most of my work is React and TypeScript on the front end, with Node and REST APIs behind it.
Rendered interface
Conceptual model — scroll or pick a tab. Not a specific system architecture.
Scroll to step through interface, component tree and data flow — or pick a tab.
The studio / Digital Leads Co (opens digitalleads.my.id in a new tab)
The builds here come out of a studio I run.
Digital Leads Co builds sites for local service businesses. A visitor lands on a page written for their trade, walks through a concept built for it, and has one route to a reply. I write the front end and the content model, and the owner edits their own pages after launch.
The path a visitor walks
Drawn, not a screenshot. The studio’s own pages are one link away.
Counted in the studio’s repository
- 2
- locales, English and Indonesian, with reciprocal hreflang
- 6
- niche pages, one per trade the studio writes for
- 3
- concept case studies, 18 demo pages behind them
- 2
- services: development and improvement
The studio keeps no analytics on its own use yet, so there are no enquiry or conversion figures on this page. What is counted above is the site itself.
Selected work / 4 projects
The write-up is the point.
Each entry states the problem, what I built and where it stands today. Where I can't publish details, the page says so instead of dressing it up.
How I work
What I check before a feature is done.
Scrolling past a card opens it, one at a time. Tap a card to hold it open.
I draw the tree before writing components: page, regions, then only the pieces that repeat. A node that fetches, formats and renders is three nodes wearing one name.
Experience
Where I've built things
Present
Digital Leads (opens digitalleads.my.id in a new tab)
Founder
The agency I run for local businesses. Work starts from the goal the owner is chasing, then moves backwards to the pages, the copy and the stack that get them there.
2021 — 2026
Weekend INC
Senior Web Developer
Built and maintained production web experiences, including multi-brand platforms and client applications.
2020
Institut Teknologi Sepuluh Nopember
Industrial Engineering
Industrial engineering. The parts I still use daily: systems thinking and business logic, applied to how a product gets specified and built.
Weekend INC
Institut Teknologi Sepuluh NopemberOpen source / Lab
Side projects.
Small tools and experiments outside client work. Each label says where the thing actually is today, not where I would like it to be.
PageScope
13 audit rules that state the evidence behind each finding. Full case study under Work.
UI experiments
Small studies in interaction, motion and layout systems.
Contact
Bring me the part that keeps breaking.
I'm open to frontend and full-stack work, including taking over code someone else started. Email is the fastest way to reach me; LinkedIn works too.